Digital campaign’s earthy message educates teens on agriculture’s life-sustaining role

April 14, 2023

“No farms, no food – your life depends on WA agriculture” is the core message of a new campaign by the Royal Agricultural Society of Western Australia (RASWA) that encourages tweens and teens to think about the impact of agriculture on everyday life.

The series of six short videos – which show teenagers and their parents going about their lives – uses humour to underscore the link between what’s produced on farms and how these essential items sustain everyday life through food, beverages, clothing, furniture and climate impacts.

RASWA CEO Robyn Sermon said these surprising, entertaining and informative videos would feature during the two-month campaign that aimed to prompt 12-15-year-olds to think about the impact of agriculture on their daily lives.

“Agriculture plays an important part of our everyday lives, and the sector is preparing rapidly for the challenges we face in the future including climate change, bio security, supply chains, wide-ranging dietary needs and a growing population,” Robyn said.

“WA farms are a key part of feeding not only the people of WA, but Australia and overseas. With around
71 million hectares of agricultural land in WA it is one of the most productive agricultural regions in the world.”

From today, people can find the clips on the Perth Royal Show TikTok and RASWA Facebook accounts as well as on YouTube.

“In this inaugural campaign, the idea is to plant a seed in teenagers’ minds that we can grow and develop over time,” Robyn added.

“We want to raise awareness that the fruits of agriculture surround us all every day, and that agriculture’s role in WA’s future is bigger and more advanced than many might imagine. RASWA would like to acknowledge and thank the WA State Government for its support in the delivery of this campaign.”

As part of the agricultural education campaign, under-18s are able to compete to win prizes by making a TikTok or Reels video between now and 31 July 2023, with competition details on the RASWA website